I’ve been using this instead along my jawline and hairline, where I get redness and darkness respectively - and it blends into both areas fabulously, delivering completely invisible coverage, even for my stubborn little patch of jawline redness. Unfortunately, even their lightest shade ( Light, which is actually closer to their Fair foundation than it is to the Light shade) is just a hair too dark on me. The shade ( Light): According to IT Cosmetics (this is interesting, and probably based off sales figures), 70% of skin tones fit Neutral Mediumin their Bye Bye Under Eye concealer. Swatched L-R: 1) MAC Studio Finish Concealer in NC15, 2) MAC NW15, 3) IT Cosmetics Bye Bye Under Eye in Light, 4) IT Cosmetics Celebration Foundation in Fair, 5) MAC NC15 (again), 6) MAC NC20 This has done absolutely none of the former, and very little of the latter - it’s not perfect for dry patches, but I have yet to see it settle obviously into any of my various fine lines throughout the day. Instead, formulas tend to settle into my fine lines of dehydration on my forehead & between my brows, and catch on my dry patches on my nose & right cheek. I haven’t been testing this on my under eye area (it’s too dark for me, especially there), but that’s not actually where I have the most problems with concealer creasing on me. The way it wears (in lines, etc): In one word? Fabulously. It struggles a little over dry patches, but it’ll certainly do in a pinch. (What? I’m lazy.) I think it’s best suited as a concealer, but it makes an okay foundation. IT Cosmetics says that you can use this as a foundation, too, something that I do with all my concealers anyways. It’s high-coverage enough for blemishes, but the texture really isn’t suited for it - while the Bye Bye Under Eye concealer can certainly hide away scars, veins, and small spots, it’s not ideal for something like point-concealing cystic acne. It’s best used as: A concealer for hiding discolouration over a large area, like under eye circles, darkness around the hairline/mouth, or patches of redness. Swatched L-R: IT Cosmetics Bye Bye Under Eye Concealer in Light (heavy/blended), IT Cosmetics Celebration Foundation in Fair ( heavy/blended) The formula blends easily, though, heavy but spreading out well over larger areas, like around the nose, jawline, or (yes) the under eye. It comes out of the tube thick, creamy, and very emollient, its heavy texture making it feel almost sticky before it sets. The texture & general feel: Created to offer highly-pigmented coverage without creasing or cracking, the IT Cosmetics Bye Bye Under Eye concealer is good for so much more than the under eye area. IT Cosmetics Bye Bye Under Eye (R) with their Celebration Foundation in Fair (L) Since then, IT Cosmetics has been leaving me gobsmacked at every turn, so I thought - well, why not kick things off with a review of their most popular product? Two months ago, IT Cosmetics was just another “QVC brand” to me - over-marketed, under-formulated, and probably not worth paying attention to.įollowing an email from the brand, however, I found out that both their bestselling concealer & their new foundation are silicone-free, and I decided to give them a try: after all, ‘cone-free base products are no small feat, especially from a company that doesn’t even bill itself as “natural” or “organic.” The product: IT Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer in Light
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